Marketing Analytics & Optimization

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Lower customer acquisition costs and increase marketing impact through historical campaign performance and win rate analytics.

Each marketer has a limited budget; as a result it is critical to deploy that budget in a way that maximizes return on spend. Despite investing a significant portion of budget on targeted campaigns, many marketers lack the tools and analytics required to identify the personas and segments most likely to close. As a result, campaign ROIs can suffer, ultimately increasing the cost of acquiring new customers.

Discern.io’s Marketing Analytics and Optimization solution delivers an objective analysis of historical marketing performance across various dimensions. By identifying and analyzing historical performance across funnel stages, Discern.io’s machine-learning engine identifies prospect segments at the contact and account levels most likely to close. Additionally, Discern.io identifies the channels and tactics that generate the most pipeline and bookings, empowering marketing teams to ensure their budget is being spent in the most efficient way and ultimately improving marketing performance across a variety of KPIs.

Furthermore, by comparing lead conversion rates across marketing channels, Discern.io creates a lead creation plan identifying how much pipeline to create across teams and segments and how many leads to create by channel. From there, marketers can action campaigns and tactics around hitting their data-backed goals.

Discern.io is the industry’s easiest and fastest CRM data analytics solution—insights are available in days from data access.

Features

  • Custom machine learning models for each company’s needs
  • Objective and holistic lead scoring
  • Full campaign history and analytics
  • Track key marketing metrics including: #MQLs, #SALs, #SQLs, conversion rates, win rates, marketing cycle length, and average booking price
  • Excel add-in for forecasting and budgeting models

Benefits of Marketing Analytics & Optimization

Optimize Spend 
Know exactly how to spend your marketing budget for campaigns and marketing channels in the way that will reduce CAC and generate the highest ROI.

Justify Budget
Demonstrate marketing results and performance in order to defend and increase budget.

Increase Marketing Impact
By better tracking marketing performance with actionable targeting insights, maximize the impact of marketing efforts on your company’s bottom line.

Marketing analytics

Try Discern.io and see how our Marketing Analytics and Optimization solution can improve your marketing performance in days!