About Discern

Discern is on a mission to help B2B companies achieve their strategic goals with confidence. Our advanced analytics provide real-time insights into sales, marketing, retention, and financial performance—empowering data-driven decisions and optimizing growth strategies.

The New Standard for SaaS Analytics

The demand for data-driven decision-making continues to grow over time, and prioritizing efficiency has never been more critical. Comprehensive company performance analytics—including Sales, Marketing, Retention, and Finance—are essential for any business. However, developing these capabilities from scratch using costly resources and tools does not necessarily provide a competitive advantage. Instead, leverage Discern’s best-in-class analytics to gain rapid insights and maximize value efficiently.

Our platform offers real-time insights into pipeline health, ensures 100% accurate ARR/MRR reporting for even the most complex subscription models, and provides dynamic dashboards to unify data across teams. Discern’s marketing analytics deliver cohorted end-to-end attribution to pinpoint the most effective campaigns, channels, and touchpoints—enabling companies to optimize strategies and maximize ROI.

Whether preparing for board meetings, pitching investors, or tracking and forecasting performance day-to-day, Discern equips B2B companies with the clarity and confidence needed to thrive in today’s market.

The Discern Evolution

2020

Discern was founded on a mission to change how SaaS companies understand and act on their data. Recognizing the limitations of legacy providers, Discern's co-founders Helen and Ling began building a more comprehensive solution to optimizing the entire GTM lifecycle in 2020.

2021

Insight Partners, renowned experts in GTM strategy and operations, recognized the transformative potential of Discern's platform. They invested in the company in 2021, believing that Discern's innovative approach would give revenue leaders the edge they needed.

2022

With Insight’s support, Discern began incorporating financial and operational data in 2022 to provide customers with a complete view of performance. As a result, SaaS leaders gained a powerful new "BI in a Box" solution to democratize data and drive even more informed decisions.

Data Security and Compliance

Reach business goals with peace of mind

Our Protocols

SOC 2 Type 2

SOC II Type 2 certification ensures that Discern meets rigorous standards for security, availability, processing integrity, confidentiality, and privacy over time.

SOC 3

SOC 3 certification provides a public report verifying that Discern meets essential trust service criteria for security, availability, processing integrity, confidentiality, and privacy.

*Coming soon!

Backed by the best

Discern has become instrumental in helping our portfolio companies achieve sustainable growth. In the current environment, the ability to monitor leading indicators for bookings and sales efficiency is more important than ever.

Pablo Dominguez

Operating Partner