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IronEdge Group Drives Investor Alignment and Confidence.

Investor Reporting
Pipeline Analytics & Planning
Sales Forecasting
RevOps
2 min.

Overview

The static reporting and analytics capabilities in CRMs often prevent sales managers and investors alike from proactively offering advice. Today, IT solutions provider IronEdge Group and their investor Riverside Asset Management utilize Discern to uncover key sales insights, ask the right questions, and action data-driven solutions.

Utilimately, Discern has enabled IronEdge to:

  • Drive alignment with Riverside through real-time access to sales performance data and analytics.
  • Increase investor confidence and trust in the decision-making process by enabling stronger communication.
  • Uncover the impact of process improvements and easily identify data hygiene issues.
  • Strengthen Sales Enablement efforts with pipeline and sales cycle analytics sliced by each Account Executive.
  • Save time spent manually building and maintaining reports in Salesforce and Excel.

Discern gives our investors the ability to see our sales performance in real-time. Our Monthly Operational Reviews with Riverside are more efficient now since we regularly collaborate on that data, and next steps have already been discussed.

Carolyn McBride
Director of Revenue Operations

About IronEdge

IronEdge Group is the premier IT solutions provider for local businesses. IronEdge’s offerings include local help desk support, cyber-security strategy and services, cloud solutions, project planning and implementation, backup and recovery services.