Marketing Intelligence
Attribution, Monitoring and Analytics
Understanding how teams drive revenue across social media, search engines, emails, and meetings can be complex. Discern simplifies the process — harmonizing full lifecycle data and adding pipeline attribution to pinpoint the campaigns and channels that truly deliver results. Investor-Grade Truth™ for every marketing dollar spent.
The Marketing Intelligence Partner to Global MOPs Teams
Key Benefits
Focus on Activities That Actually Drive Revenue
Attribute pipeline or won deals to every touchpoint, based on attribution models or custom weighting for campaigns and activities across Marketing, SDRs, and Sales. Know exactly which motions create pipeline — and which ones don’t.
Monitor Activity & Performance in Real-time
Track real-time funnel activity and changes to proactively spot risks. As leads move down the funnel, monitor how performance compares against targets — not just at month-end, but continuously.
Identify and Address Funnel Bottlenecks
Visualize your marketing funnel and pinpoint where most drop-offs occur — by campaign, segment, and channel. Allocate budget to the strategies with the highest conversion and ROI.
Marketing Intelligence Highlights
Investor-Grade Truth™
One Source of Marketing Performance Data
Integrate data from your marketing automation system and CRM as well as additional channels such as Google Analytics, Google Ads, and LinkedIn for a single source of cohesive marketing performance data.
Marketing Attribution
Pinpoint Campaigns That Drive Conversions
Pinpoint the exact campaigns, channels, and touchpoints driving conversions to optimize your marketing investments and maximize ROI. Multi-touch attribution models let you see the full picture, not just first or last touch.
Cohorted Analytics
Track Lead Efficiency by Cohort
Track lead efficiency metrics by lead cohorts based on stage entry date. Understand how different initiatives, channels, and time periods are impacting lead flow and conversion quality.
Change Tracking
Full Audit Trail for Every Lead
Never miss a detail. See exactly how and when leads are changing lifecycle stages and update lead statuses accordingly. Full audit trail of every lead’s journey from source to close.
Goal Setting & Tracking
Stay on Pace to Meet Targets
Automate goal setting for lead activity, pipeline, and revenue. Track performance in real time to ensure you’re on pace to meet targets — with early warnings when you’re falling behind.
Data Consolidation for All Marketing Data Sources
Whether you want to pull data sitting in your Marketing automation platform, CRM, campaign systems, Microsoft Excel, Google Sheets, and / or databases, Discern can support your marketing intelligence needs.
Case Study
The Challenge
Dotmatics’ Marketing Operations team struggled to fully automate marketing analytics within Salesforce. Challenges included tracking spend and cohorted lead conversion, making it difficult to make data-driven decisions in real time.
Discern’s Solution
Discern has allowed Dotmatics to consolidate data from various sources, track ROI, and reallocate resources to the most effective marketing efforts and campaigns.
“This has been a home run for our organization and finally allows us to see all of our operational metrics in one spot. Let there be light!”
— Ben C., Vice President, Florence Healthcare
Discern FAQs
Pricing for Discern’s marketing analytics varies based on company and marketing program sizes. Book a meeting with our sales team to get a full demo and discuss pricing that makes the most sense for your business.
Typically a client can go from kickoff to live with our analytics apps within 2-3 weeks. This will vary based on your data needs, customization, and integration complexity.
Yes! Discern is proud to give customers a full view of the customer lifecycle: from marketing to sales to customer success.
Discern is data source agnostic, so we can connect to pretty much any cloud based tool. Some of our most common integrations include:
- CRMs (Salesforce, Hubspot, Pipedrive, Zoho, etc.)
- Marketing Automation (Marketo, Hubspot, Pardot, etc.)
- Campaign Platforms (Bing Ads, Google Analytics, Google Ads, LinkedIn ads)
We are also working on integrations with ABM platforms like 6sense.
Contact us for more information on these or other integrations.
See Marketing Intelligence in Action
Harmonize your marketing data, attribute pipeline to the campaigns that actually drive revenue, and get real-time visibility into funnel performance.
Industry FAQs
Analyzing lead funnel data is all about understanding how leads move through each stage of the buyer journey. You\u2019ll want to break down your funnel into key stages\u2014like awareness, interest, consideration, and conversion\u2014and look at how efficiently leads progress from one to the next. Pay attention to metrics like lead volume, conversion rates, drop-off rates, and the time it takes for leads to move between stages. By identifying where leads get stuck or drop off, you can adjust your messaging, targeting, or processes to optimize conversions.
Tools like Discern can make this process more efficient by providing clear visualizations and actionable insights into each stage of the funnel.
Marketing analytics involves gathering data from your marketing activities to track performance, identify trends, and make better decisions. This includes everything from tracking email click-through rates and social media engagement to analyzing campaign ROI and lead generation. By using the right analytics tools, you can measure the effectiveness of your campaigns, identify what\u2019s working, and pivot when something isn\u2019t delivering results. Marketing analytics helps you shift from gut-feeling decisions to data-driven strategies that align with your business goals.
Tools like Discern can make this process more efficient by providing clear visualizations and actionable insights into each stage of the funnel.
A lead funnel focuses on attracting, nurturing, and qualifying prospects, while a sales funnel picks up where the lead funnel leaves off\u2014handling qualified leads and converting them into paying customers. The lead funnel is typically managed by marketing and is all about generating interest and nurturing potential customers. Once a lead is \u201csales-ready,\u201d they enter the sales funnel, where sales teams focus on closing the deal. Both funnels are crucial, but they serve different functions and use distinct tactics. Analyzing both can give you a comprehensive view of your go-to-market performance.
Tools like Discern bring both funnels together, giving you end-to-end visibility from initial marketing touchpoints to closed-won deals.
Lead cohort analytics is a method of segmenting leads into groups (cohorts) based on shared characteristics or timeframes to analyze their behavior and track their journey through the funnel. For example, you might group users by the month they first interacted with your brand or by their acquisition channel, then track their engagement, conversion, and retention over time. This method helps you identify patterns and trends within specific groups, allowing for more tailored marketing strategies. By understanding how different cohorts perform, you can make data-driven decisions to improve targeting, messaging, and campaign timing, all of which can boost overall marketing effectiveness.