SaaS Metrics Library

What is Net Promoter Score (NPS)? Net Promoter Score (NPS) is a widely used metric that measures customer loyalty and satisfaction based on a single question: “How likely is it that you…

What is Gross Logo Retention? Gross Logo Retention Rate is a metric used to measure the ability of a company to retain its customers over a specific period. It focuses on the…

What is Average Contract Duration? Average Contract Duration (ACD) is a key metric that measures the average length of time a customer stays committed to a contractual agreement with a company. This…

What is Annual Recurring Revenue (ARR) per Customer Success Representative (CSR)? Annual Recurring Revenue (ARR) per Customer Success Representative (CSR) is a key performance indicator that measures the efficiency and productivity of…

What is Net New ARR? Net New ARR (Annual Recurring Revenue) is a key metric for subscription-based businesses that shows how much new recurring revenue you’ve added over a given period, typically…

What is Usage by Customer? Usage by Customer is a metric that measures the level and frequency of a customer’s interaction or engagement with a product, service, or platform. This metric is…

What is Net Promoter Score (NPS)? Net Promoter Score (NPS) is a widely used metric that measures customer loyalty and satisfaction based on a single question: “How likely is it that you…

What is Gross Logo Retention? Gross Logo Retention Rate is a metric used to measure the ability of a company to retain its customers over a specific period. It focuses on the…

What is Average Contract Duration? Average Contract Duration (ACD) is a key metric that measures the average length of time a customer stays committed to a contractual agreement with a company. This…

What is Annual Recurring Revenue (ARR) per Customer Success Representative (CSR)? Annual Recurring Revenue (ARR) per Customer Success Representative (CSR) is a key performance indicator that measures the efficiency and productivity of…

What is Net New ARR? Net New ARR (Annual Recurring Revenue) is a key metric for subscription-based businesses that shows how much new recurring revenue you’ve added over a given period, typically…

What is Usage by Customer? Usage by Customer is a metric that measures the level and frequency of a customer’s interaction or engagement with a product, service, or platform. This metric is…

What is the Number of Customers? The Number of Customers is a fundamental metric that quantifies the total count of individuals or companies who have purchased a product, subscribed to a service,…

What is Net Retention Rate? Net Revenue Retention (NRR) is a crucial financial metric used in SaaS businesses to measure the ability of a company to retain and grow its existing customer…

What is Customer Lifetime Value (LTV)? Customer Lifetime Value (LTV) is an estimate of the average gross revenue that a customer will generate before they churn. It is a crucial metric that…

What is Gross Revenue Retention Rate? Gross Revenue Retention (GRR) is a critical metric that measures the percentage of revenue retained from existing customers over a specific period. Unlike the Gross Logo…

What is Average Customer Satisfaction (CSAT) Score? Average Customer Satisfaction (CSAT) Score is a metric that measures the overall satisfaction of customers with a product, service, or interaction with a company. It…

What is Churn Base Over Renewals? Churn Base Over Renewals is a key performance indicator that measures the proportion of churned customers based on the number of renewal opportunities. This metric provides…