SaaS Metrics Library — Page 2

The burn rate is the pace at which a new company is running through its startup capital ahead of it generating any positive cash flow.

CAC Payback indicates how long it will take for a company to recover the investment made in acquiring a customer through the revenue generated from that customer.

CapEx refers to funds used by a company to acquire, upgrade, and maintain physical assets such as property, plants, buildings, technology, or equipment.

Cash Runway is a financial metric that measures the number of months a company can continue operating without running out of cash.

Churn Base Over Renewals measures the proportion of churned customers based on the number of renewal opportunities.

COGS Expense as a Percentage of Revenue is a financial metric that indicates the proportion of a company’s total revenue that is consumed by the direct costs associated with producing or purchasing the goods or services sold.

Commission Payout vs. Annual Recurring Revenue (ARR) reflects the proportion of revenue that goes toward compensating the sales team.

COGS represents the direct costs associated with producing or purchasing the goods that a company sells during a specific period.

Cost per MQL calculates the average cost incurred for generating each Marketing Qualified Lead within a marketing campaign or initiative.

Cost per Opportunity is a marketing metric that calculates the average cost associated with generating opportunities initiated by marketing efforts.

Cost per Won Opportunity measures the average cost incurred to acquire a new customer through marketing efforts.

CAC represents the average cost a company incurs to acquire a new customer, including the expenses associated with marketing, advertising, sales, and other activities aimed at acquiring customers within a specific time frame.