Overview
The decentralized nature of marketing automation and campaign platforms such as Pardot, LinkedIn, Google Ads, and Bing, make it difficult for marketing teams to accurately and efficiently track performance. Today, Dotmatics utilizes Discern to centralize marketing data and monitor lead performance by campaign and cohort.
Additionally, Discern enables Dotmatics to:
- Save hours every month compiling data, analyzing performance, and creating management reports.
- Monitor real-time MQL and pipeline generation performance against targets.
- Feel confident in the accuracy of lead and pipeline data by source and campaign.
- Track campaign spend across LinkedIn, Bing, and Google in a single platform.
“I have been really impressed with the range of different connectors that can be brought into Discern. Instead of having to look at multiple dashboards in Salesforce and 3 different campaign systems, we can see everything from one page in Discern.
Sarah Walsh
Marketing Operations
About Dotmatics
Dotmatics is the global leader in R&D scientific software that connects science, data, and decision-making. Combining a workflow and data platform with best-of-breed applications, we offer the first true end-to-end solutions for biology, chemistry, formulations, data management, flow cytometry, and more.
