Franchise Analytics & Performance Intelligence
Optimize Franchisee and Investor Development Efforts
Discern combines cutting-edge benchmarking, intelligent reporting, and powerful optimization tools in a single SaaS analytics solution to give you a 360-degree view of your performance and potential.
The Data Dilemma
As a franchisor, driving growth through franchisee and investor marketing / development is paramount. Utilizing post-sales franchisee performance to drive ideal franchisee profile (IFP) acquisition can ensure long-term success.
Since your franchisee pipeline and performance data lives in disparate systems like the CRM and accounting software, data-driven decision-making is often a struggle. Manually consolidating data is cumbersome and yields ad hoc and conflicting reports.
Without an integrated view across marketing, sales, operations and finance, you lack the insights to pinpoint opportunities, mitigate risks, and guide strategic initiatives.
Discern’s franchise analytics solution helps you improve franchisee acquisition efforts through precise pipeline and franchiser performance visibility. Performance metrics include: sale cycle, win rates, time to open, multi-unit ownership, royalties, franchisee success rate, etc.
As a result, Franchisors gain visibility into ideal franchise owner profiles and can optimize development efforts. With AI-powered forecasting and ROI analytics, Franchisors can accurately forecast growth and efficiently invest in development.
The Discern Difference
The Challenge With Franchise Analytics:
- Pipeline visibility is poor, causing poor forecasting
- Limited understanding of true marketing ROI
- Franchisee and investor data is trapped in siloed systems and spreadsheets
- Manual reporting and spreadsheet consolidation is time consuming
- Lack of unified visibility into franchise performance metrics
- Static reporting lacks actionable intelligence
The Benefits of Discern’s Franchise Analytics:
- Acquire more owner operators and investors, faster
- Understand your ideal franchisee profile via franchisee performance
- Optimized franchise development investments
- Increased ROI on marketing initiatives
- Proactive, data-driven decision making
- Streamlined investor reporting and capital raising efforts
Meet Discern
Explore our Franchise Analytics Solutions
Discern is a modern franchise analytics solution designed to support data-driven decision making. By connecting and analyzing data from your business systems, Discern surfaces precise, multi-dimensional insights from your franchisee acquisition funnel – from marketing, to sales, to franchisee performance.
Pipeline Analytics
Monitor Franchise Development & Acquisition Trends
Your AI RevOps assistant. Manage active pipeline or uncover valuable insights from historical trends with out-of-the-box charts and modeling tools for franchise development optimization.
Development Forecasting
Forecast Franchise Development
Pair AI objectivity with human intuition. Discern’s dual forecasting approach enhances accuracy, delivering spot-on forecasts every quarter.
Operational Intelligence
Out of the Box Business Intelligence for Franchisors
Discern’s Operational Intelligence turns your data maze into a roadmap for success. We consolidate insights from all your systems, giving you a single source of truth for decision-making. With our intuitive dashboards and AI-powered alerts, you’ll spot trends, risks, and opportunities before your competition even boots up their spreadsheets.
Automate Franchise Analytics & Reporting
Check Out Our 5 Star G2 Reviews. Or, book a demo to check out Discern’s Franchise Analytics today!