Business Optimization Apps
The Revenue Intelligence Tools You Need to Optimize GTM Performance
Choose from an a la carte menu of revenue intelligence solutions designed to drive business optimization throughout the entire customer journey: from marketing to sales to customer success.
Trusted by GTM leaders and RevOps teams around the world
The State of Revenue Intelligence Software
The revenue intelligence landscape is increasingly dominated by large, complex software solutions that promise to revolutionize how businesses manage their revenue streams.
This competitive landscape has led legacy providers to implement M&A and R&D strategies to offer bells and whistles that may not necessarily translate into improved revenue efficiency and process optimization for customers.
Meanwhile, at Discern, we’re taking a different approach.
We offer business optimization tools that are tailored to address specific gaps in existing processes or capabilities. Instead of a one-size-fits-all platform, Discern provides an à la carte menu of software solutions that streamline workflows across the entire customer lifecycle—from marketing and sales to customer success.
By focusing on managing and optimizing specific go to market areas, Discern avoids overwhelming customers with repetitive tasks, duplicated efforts, unnecessary complexity and multi-month implementations.
Case Study
The Challenge
As a global organization, cultural differences prevented Quantive from achieving an objective forecast since some countries tend to be more optimistic or pessimistic than others regarding close date and opportunity amount.
Limited reporting in Salesforce made it difficult to identify which reps and offices were responsible for these forecasting inaccuracies. As a result, surprises would often occur, causing the Quantive management team to worry about potential unknowns.
Discern’s Solution
By implementing Discern, Quantive was able to:
- Accurately forecast bookings and identify opportunities at risk of being lost or pushed to future quarters.
- Pinpoint which reps have poor sales behavior or unrealistic expectations and focus training conversations as needed
- Prioritize sales and marketing efforts on the segments with the shortest sales cycle and that tend to be the best customers
- Seamlessly run pipeline and forecasting meetings entirely from Discern.
- Identify bottlenecks and inefficiencies within business operations, enabling streamlined workflows and enhanced productivity.
Insights Straight from the Source
The magic of Discern is that our analytics pull from all of your existing systems, utilizing both structured and unstructured data, to get you deeper, more holistic insights.
For example, we can pull accurate spend info from your LinkedIn ads account or real-time sales activity data from your sequencing tools.
Explore our Revenue Intelligence Apps
Sales optimization app
Sales Pipeline Analytics
Your AI RevOps assistant. Manage active pipeline or uncover valuable insights from historical trends with out-of-the-box charts and modeling tools for sales performance optimization.
Sales optimization app
Sales Forecasting
Pair AI objectivity with human intuition. Discern’s dual forecasting approach enhances accuracy, delivering spot-on forecasts every quarter.
Sales optimization app
Sales Team Management
Stack rank reps and track progress toward goals to identify who is at risk of missing targets based on point in quarter performance and activities.
CUSTOMER optimization app
MRR / ARR Calculations
Consulting converges with innovation for fully automated ARR calculations. We scope, define and program every subscription scenario for 100% accuracy.
CUSTOMER optimization app
Renewals Forecasting
Treat renewals more like sales pipeline. Discern’s renewal forecast helps you stay on top of renewals and proactively mitigate risks.
MARKETING optimization app
Marketing Analytics
Optimize resource allocation and campaign performance with cohort analytics. Discern harmonizes data in ad platforms and CRMs for accurate, centralized efficiency insights.
Customer Testimonials
Case Study
The Challenge
After experiencing five acquisitions within a single year, ScalePad faced mounting complexity in managing customer subscription and transaction data across Stripe, ChargeBee, and even a home-grown platform. Each system had idiosyncrasies configured to address unique requirements, making it difficult to calculate MRR / ARR and understand underlying details.
Discern’s Solution
Ultimately, ScalePad selected Discern because of its unique people-plus technology approach. Behind the Discern platform is a team of data science experts who can incorporate custom rules and logic to address even the most complex billing scenarios. By unifying data in ScalePad’s multiple billing systems, standardizing data processes, and applying custom logic, Discern successfully automated ScalePad’s MRR/ARR calculation with visibility into underlying details.
Discern FAQs
Discern revenue intelligence is a suite of go to market optimization tools that address specific weaknesses in your customer journey – from marketing to sales to customer success.
Unlike most revenue intelligence solutions that primarily focus on sales performance and pipeline activity, Discern analyzes GTM performance throughout the entire funnel – from marketing to sales to customer satisfaction.
Plus, while other tools focus on the “bells and whistles” to stand out in a crowded market, Discern gives you exactly what you want in order to streamline processes and make data driven decisions. You can choose from a clear menu of tools to build the revenue intelligence solution of your dreams.
Discern Benchmarks help you understand inefficiencies in your business, and reveal where you need to improve to remain competitive with real-time market trends. Once you understand where your weak points are, you can implement the right revenue intelligence app to target your gaps and improve performance.
Nope. Discern’s Business Optimization tools can act as stand alone solutions and do not require you to be signed up for our Benchmarks, Investor Reporting, or Operational Intelligence solutions.
Want to streamline existing processes and improve GTM performance?
Contact us to build the right revenue intelligence solution suite for your business process optimization goals.
Industry FAQs
Revenue intelligence software is a tool that uses data and artificial intelligence (AI) to help sales teams make smarter decisions and grow revenue. It integrates data from sources like CRM systems and customer engagement to provide actionable insights, enabling businesses to better understand their sales pipeline, predict deal closures, and identify the next best actions to increase revenue.
This software helps align sales, marketing, and customer success teams while streamlining processes to maximize revenue.
An example of best in class revenue intelligence software is Discern!
Sales intelligence focuses on gathering data to help sales teams identify and engage with potential customers, such as contact details and buying signals. In contrast, revenue intelligence offers a broader perspective by analyzing data across the entire customer journey—from marketing to customer success—to optimize revenue growth.
While sales intelligence helps with lead identification and deal closures, revenue intelligence enhances the entire go-to-market strategy to ensure all aspects contribute to revenue generation. Discern is an example of one of the best revenue intelligence software providers.
Revenue intelligence maximizes a business’s revenue potential by providing deep insights into the sales process through data analytics from sources like CRM systems and customer interactions. It offers real-time visibility into the sales pipeline, predicts revenue outcomes, and suggests actions to improve sales results.
By using sales data, anticipating trends and identifying patterns, revenue intelligence software like Discern helps businesses make informed decisions that drive growth.
Business optimization involves improving the overall financial performance and efficiency of a company across all operations via data driven insights. It includes aligning strategies, optimizing resource allocation, measuring performance, leveraging technology, enhancing customer experience, and fostering continuous innovation.
The goal is to create a lean, effective organization that consistently delivers value while maintaining profitability.
Business process optimization is the practice of refining existing workflows to boost efficiency, reduce costs, and enhance performance. It involves analyzing current processes, streamlining operations, integrating technology, and employing business optimization techniques to ensure smoother and more effective business functions.
For example, a SaaS company might want to run business process optimization on the customer onboarding experience to reduce churn, increase NPS and drive customer referrals. Alternatively, using Discern’s Renewals Forecasting app can help optimize customer renewal and customer management processes, helping account managers clearly identify and mitigate at risk accounts, well ahead of their renewal.
Or business process automation may be as simply as implementing project management tools to stay on top of key projects and OKRs, or using software to automate repetitive tasks and improve process efficiency.
To optimize a small business, start by assessing your current situation, setting clear goals, and streamlining processes. Focus on understanding customer needs, optimizing marketing strategies, managing finances, and investing in your team.
Regularly monitor progress and be prepared to adjust strategies as needed. Begin with the areas that have the biggest impact on business success and gradually work on others over time. If you need help optimizing sales performance or marketing efficiency, take a look at Discern’s business optimization apps.
Sales optimization is about refining sales strategies and optimizing business processes to improve efficiency, effectiveness, and revenue. It involves analyzing the sales funnel, enhancing team performance, using CRM systems, and aligning sales with marketing efforts.
For a SaaS company, this might include improving lead qualification, proper nurture automation, and optimizing pricing strategies.
To optimize your sales process, start by mapping out your current sales funnel, identifying weak points and /or eliminating unnecessary steps. Use data to understand where leads drop off and focus on improving lead qualification, standardizing procedures, and leveraging technology.
Regularly train your sales team and gather feedback to continuously refine the process, ensuring alignment with evolving business goals. Discern’s Sales Team Management app can also help you understand which reps need additional coaching, ultimately helping reps hit their revenue targets.
From a marketing perspective, conversion rate optimization (CRO) involves increasing the percentage of leads who take a desired action, such as making a purchase from your website or clicking on an advertisement. CRO uses data analysis, A/B testing, and user experience improvements to guide more visitors toward completing these actions.
From a sales perspective, optimizing conversion rates refers to improving overall sales performance to close more business. If you realize you have lower conversion rates on competitive deals, you may want to ask your product marketing or sales enablement teams to create competitive battlecards that articulate your value and strengths versus each competitor. Running win Loss analysis exercises can also help!
Marketing optimization is the process of improving the efficiency and effectiveness of marketing tactics to achieve better results with available resources. It involves analyzing data, refining strategies, and adjusting tactics to maximize return on investment.
For SaaS companies, this could include optimizing email marketing campaigns further, improving SEO, or enhancing digital ads to generate more qualified leads.
Optimizing customer satisfaction in a SaaS company starts with data-driven decision-making to prioritize optimization strategies. Depending on where in your customer experience you need the most help, you can start by personalizing the onboarding experience and providing proactive, multi-channel customer support.
Regular customer feedback on the product can provide valuable insights to guide continuous product improvement. Engaging customers through communities and events further enhances their experience and trust in your business. Additionally, implementing retention strategies like loyalty programs and automated renewals can reduce churn while increasing NRR. Deploying a dedicated customer success team will ensure that clients have a comprehensive understanding of your platform and can consistently achieve their goals with your software.
Discern can play a critical role in the continuous improvement of your customer experience by providing data-driven insights to identify customer usage patterns and potential issues, enabling proactive intervention. Discern has increased customer satisfaction by enabling customer risk management strategies that help you stay ahead of customer churn. Discern also provides valuable data about customer behavior, pinpointing your most profitable customer segments to inform top of funnel activities and improve business outcomes.