Marketing Cohort Analytics—A Million Times Easier with Discern
Marketing
2 min.
Overview
Censys needed a faster, more efficient way to track cohort funnel conversion rates and report marketing metrics. Manual reporting process was slow and fragmented, making it difficult to see how leads progressed over time. Without clear visibility into conversion rates, strategic decisions about where to invest time and budget were challenging.
With Discern, Censys automated its cohort funnel reporting, reducing reporting time by 87% and gaining real-time insights into marketing program ROI.
I used to spend hours—sometimes days—pulling reports and making them digestible. Now, what took 2-3 hours takes 15 minutes, and it’s a million times easier with Discern.
Rick Siegfried Director of Marketing Operations
About Censys
Censys is the leading Internet Intelligence Platform, helping cybersecurity teams quickly identify and protect digital assets. Censys delivers real-time insights for proactive threat detection and risk reduction.
