B2B Marketing Analytics Software

The Marketing Analytics Platform Built for B2B Growth

Transform your marketing data into actionable insights, boost ROI, and prove the impact of your campaigns—all in one platform.

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Check Out What Our Customers Have to Say

Read All Our Reviews on G2

Discern has become instrumental in helping our portfolio companies achieve sustainable growth. In the current environment, the ability to monitor leading indicators for bookings and sales efficiency is more important than ever.

Pablo Dominguez Operating Partner, Insight Partners

Implementing Discern was one of the best choices I made in my first 90 days of building out a RevOps Organization at Florence Healthcare. The Discern team turns a task that is normally super complex into a bite-sized effort.

Ben Cook VP of RevOps

Discern caught our attention as the only platform that combines sales and marketing data into one centralized place. Plus, the ability to build repeatable board decks in a streamlined way was something we hadn’t seen elsewhere.

Warren Kucker VP of Sales

Their predictive analytics are insanely good. Within a week of the start of Q2, Discern was within $10K of where we ended the quarter. By day 10, it was exactly on target. Unreal. We now use the Opportunity Score predictions it produces as one of our key metrics to measure pipeline hygiene.

Andrew de Geofroy VP of RevOps

Discern has provided us with a tool to facilitate our operational sales and CS meetings. Reliable metrics are available all the time without custom reports and manual Excel calculations.

Stephanie Chan Director of RevOps

Connect Insights to Outcomes

Smarter Campaign Spend

Maximize Your Marketing Budget
Identify top-performing campaigns and allocate resources to the channels and tactics that deliver the highest ROI. Use data-driven insights to confidently cut waste and focus on what works.

Target Validation

Hit the Right Audience Every Time
Leverage historical performance data and
granular segmentation to ensure your
marketing strategies align perfectly with your business objectives.

Proactive Course Correction

Stay Agile with Real-Time Insights
Adjust campaigns quickly based on real-time
data to boost effectiveness and prevent wasted spend. Keep your strategy on track with early performance alerts.

Reporting Efficiency

Save Time with Automated Reporting
Say goodbye to manual data collection. With Discern, all your marketing data is centralized, enabling you to generate actionable reports in minutes.

How Discern Powers Data-Driven Marketing

Connect Your Marketing Data

Seamlessly integrate Discern with your ad platforms, CRMs, and marketing tools to unify all your campaign data in one place.

Analyze in Real Time

Access automated dashboards and advanced analytics to track performance, identify trends, and uncover actionable insights.

Optimize Your Results

Leverage data-driven recommendations to adjust strategies, focus on high-ROI campaigns, and prove your marketing impact.

Case Study

The Challenge

Dotmatics’ Marketing Operations team struggled to fully automate marketing analytics within Salesforce. Challenges included tracking spend and cohorted lead conversion, making it difficult to make data-driven decisions in real time.

Discern’s Solution

Discern has allowed Dotmatics to consolidate data from various sources, track ROI, and reallocate resources to the most effective marketing efforts and campaigns.

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Data Consolidation for All Marketing Data Sources

Whether you want to pull data sitting in your Marketing automation platform, CRM, campaign systems, Microsoft Excel, Google Sheets, and / or databases, Discern can support your B2B marketing analytics needs.