SaaS Analytics Software
Master your Market
Discern combines cutting-edge benchmarking, intelligent reporting, and powerful optimization tools in a single SaaS analytics solution to give you a 360-degree view of your performance and potential.
Actionable insights trusted by thousands of SaaS CXOs
Our Story
Key Metrics Unified
In the world of SaaS, data is king – but let’s face it, most companies are drowning in a sea of disconnected numbers. You’ve got your BI tool over here, investor reports over there, and market research. . . well, who knows where that ended up? It’s like trying to build a puzzle with pieces from different boxes.
Enter Discern: your one-stop shop for all things performance data.
We’re not just another tool in your tech stack; we’re the glue that brings it all together. From internal metrics to investor reports and market benchmarks, Discern is the central nervous system your SaaS business has been craving.
Say goodbye to data silos and hello to a unified performance ecosystem that’ll make your decision-making smarter than a room full of AI assistants.
Explore our SaaS Analytics Solutions
SaaS Benchmarks
Your Data-Driven Growth Compass
Discern’s Benchmarks are your secret weapon in the SaaS arena. We don’t just crunch numbers; we transform data into meaningful insights that propel your business forward. From pinpointing growth opportunities to aligning your team’s efforts, our benchmarks are your compass in the ever-changing SaaS landscape.
- Real-time, system validated SaaS Benchmarks
- Custom peer cohort configuration
Investor Reporting
Drive Investor Confidence
Discern’s Investor Reporting takes the headache out of sharing data with your stakeholders. We automate the tedious processes so you can focus on what matters – building relationships and driving growth. With our real-time, system-validated benchmarks, you’ll enter every investor meeting armed with insights that impress.
- Automated board deck creation
- Push-button investor template completion
- Investor data sync and portal
Operational Intelligence
Your Business Command Center
Discern’s Operational Intelligence turns your data maze into a roadmap for success. We consolidate insights from all your systems, giving you a single source of truth for decision-making. With our intuitive dashboards and AI-powered alerts, you’ll spot trends, risks, and opportunities before your competition even boots up their spreadsheets.
- 200+ cross-functional KPIs
- Custom metrics, charts, and dashboards
- Advanced user permissioning
Business Optimization Apps
Unlock Your Full Potential
With Discern’s Business Optimization Tools, every data point becomes a chance to improve. We help you identify bottlenecks in your sales process, spot at-risk customers before they churn, and optimize your marketing spend for maximum impact. Our AI-powered analytics don’t just show you what’s happening – they help you understand why and what to do next.
- Sales Pipeline Analytics & Planning
- Bookings & Renewals Forecasting
- Sales Team Performance Analytics
- Automated ARR & MRR Calculations
- Marketing Analytics
Integrate and Elevate
Flexible integration meets powerful enrichment. Discern enhances your marketing, sales and customer information from any data sources by blending it with our extensive benchmarks, infusing your analytics with rich market context.
Customer Testimonials
Discern FAQs
Discern’s SaaS data analytics tools are tailored to a broad spectrum of industries, with a special emphasis on B2B SaaS companies.
Our SaaS analytics tools provide critical insights by tracking key performance metrics essential for operational optimization in sectors such as healthcare, manufacturing, financial services, and technology. We connect to any data sources and apply deep analytics that drive growth and customer retention, making them integral for industries where strategic use of data directly correlates with success.
By harnessing Discern’s capabilities, companies can effectively bridge the gap between data collection and actionable business intelligence, ensuring they remain competitive and responsive to market dynamics.
Discern provides extensive SaaS data analytics capabilities, enabling businesses to understand their operational dynamics and make informed strategic decisions.
The platform’s analytics encompass a broad range of functionalities, including automation of key SaaS metrics such as customer acquisition costs (CAC), and MRR (monthly recurring revenue. These insights are crucial for fostering business growth and enhancing customer engagement and satisfaction.
By integrating Discern’s analytics tools, companies can track vital SaaS metrics, extract actionable insights, and tailor their strategies to optimize performance. As a result, many SaaS companies have found Discern to be an indispensable partner.
Discern is data source agnostic, meaning we can ingest data from wherever it lives, whether that is a SaaS analytics tool, spreadsheet or database. Discern is most often integrated with CRM software, marketing automation systems, financial accounting and billing tools, customer support and ticketing platforms, HRIS systems, and even Google Analytics.
We can also analyze user engagement and customer feedback by integrating with product usage analytics systems or your software platform’s back end.
Yes, Discern offers an array of benchmarks specifically tailored for SaaS businesses, which are instrumental in allowing companies to gauge their performance against industry standards.
These benchmarks encompass critical SaaS metrics like churn rate, average revenue per user, and customer lifetime value, providing firms with the data needed to identify trends and optimize their strategies. This benchmarking is vital for maintaining competitiveness in the SaaS industry, helping companies to adjust their marketing and sales efforts effectively based on reliable data.
Discern’s benchmarking tools empower businesses with the insights needed to navigate market challenges and capitalize on opportunities.
The pricing structure for Discern’s services is designed to accommodate the diverse needs and scales of SaaS companies, offering flexibility based on the specific tools and services selected.
Book a meeting to discuss our various pricing packages.
Onboarding time depends on products purchased and business complexity. However, we can get you up and running with benchmarks in minutes or with our business optimization apps in a couple of days.
Book a meeting to understand what the implementation timeline could look like for your business
Discern offers the flexibility to select specific analytics tools based on a company’s unique needs, allowing businesses to tailor their data solutions.
This à la carte approach enables companies to choose from a variety of options such as benchmarking, investor reporting, or detailed metrics tracking. This customization helps companies align the tools with their specific business objectives and budget constraints, ensuring they only pay for the features they need.
By providing this flexibility, Discern allows businesses to maintain efficiency and cost-effectiveness while leveraging powerful analytics capabilities to drive strategic decisions and operational improvements.
Discern comes with 200+ KPIs out of the box across sales, marketing, finance, customer success, and human resources.
By integrating with any data sources, including your CRM, Marketing Automation, Customer Support, Billing, Accounting and even google analytics systems, Discern provides an array of cross-functional KPIs and metrics. By linking your internal data base or a product usage tracker like Pendo, you can monitor user behavior metrics as well.
Ready to Stand Out with Best Practice SaaS Analytics?
Get started with our SaaS benchmarks for free and add on additional SaaS analytics apps as you go.
Industry FAQs
Data analytics is essential for B2B SaaS companies because it provides deep insights that drive strategic decision-making and operational improvements. By analyzing data related to user interactions, financial metrics, and customer behavior, SaaS businesses can make data-driven decisions that optimize the customer journey and enhance business performance.
Analytics tools like Discern help identify market trends, segment customers, and adapt strategies to meet evolving demands. These tools enable companies to track metrics such as customer retention, customer acquisition costs, and monthly recurring revenue, which are crucial for understanding business health and driving growth.
Discern’s robust SaaS analytics platform allows businesses to extract actionable insights and predictive analytics, fostering an environment where comprehensive, accurate data informs strategic decisions.
Analyzing a SaaS product requires a thorough examination of various layers of user engagement and performance metrics. SaaS analytics tools, such as those provided by Discern, scrutinize key metrics such as customer churn, average revenue per user, and annual recurring revenue (ARR).
These tools track user behavior, gather data on user feedback, and measure the effectiveness of marketing and sales efforts. By leveraging SaaS analytics, companies can identify areas for product improvement and user experience enhancement.
Discern enables businesses to analyze data from multiple sources, ensuring a holistic view of performance and empowering companies to make data-driven enhancements that improve both user satisfaction and business outcomes.
SaaS management tools are software solutions designed to optimize the use and management of SaaS applications within a business.
SaaS management tools are crucial for efficiently managing software subscriptions, tracking usage, and ensuring compliance with company policies. They provide analytics that help businesses understand their software investments and their impact on operations, facilitating informed decisions about software renewal and optimization. Discern enhances traditional SaaS management by integrating these functionalities with advanced data analytics and visualization capabilities.
This integration allows businesses to not only manage their SaaS products but also gain valuable insights into usage patterns and cost efficiency, ultimately supporting better resource allocation and strategic planning.
For a B2B SaaS solution that requires comprehensive data analytics, Discern is a top choice due to its advanced features and seamless integration capabilities.
Discern offers a robust SaaS analytics platform that includes everything from basic data tracking to complex predictive insights. Its tools are designed to handle large volumes of data and provide detailed insights into key business metrics, making it ideal for businesses looking to enhance their data-driven decision-making processes.
The platform’s user-friendly interface and customizable dashboards allow businesses to easily access and interpret their data, ensuring that they can quickly adapt to market changes and optimize their operations.
SaaS reporting involves compiling and analyzing key performance indicators (KPIs) and other relevant data from a SaaS system to guide business decisions. This includes detailed reports on financial metrics such as Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR), along with user engagement and customer behavior patterns.
Effective SaaS reporting provided by platforms like Discern enables businesses to track their progress against goals, optimize their strategies, and articulate results to stakeholders in a clear, data-driven manner.
Discern enhances traditional reporting capabilities with its advanced data integration, visualization tools, and customizable dashboards, making it an indispensable tool for businesses looking to improve their SaaS operations and make fully informed decisions with both quantitative and qualitative data.
A SaaS metric is a quantifiable measure used to evaluate various aspects of a SaaS business’s performance. Essential SaaS metrics include Monthly Recurring Revenue (MRR), Churn Rate, Customer Acquisition Cost (CAC), and Customer Lifetime Value (CLTV). A SaaS metric may also include things like user behavior metrics or user interactions (ie: logins, clicks, etc.) Tracking metrics by customer segmentation or product is key to optimizing operations.
Tracking these metrics is crucial for understanding financial health, measuring customer retention, and assessing the effectiveness of sales and marketing efforts.
Discern’s SaaS analytics makes it easy to track these vital SaaS metrics and more, offering businesses comprehensive insights into their operations. With Discern’s analytics tool, companies can monitor SaaS KPIs and metrics in real-time, facilitating proactive business management and optimization.
Effective SaaS reporting provided by platforms like Discern enables businesses to track their progress against goals, optimize their strategies, and articulate results to stakeholders in a clear, data-driven manner.
Discern enhances traditional reporting capabilities with its advanced data integration, visualization tools, and customizable dashboards, making it an indispensable tool for businesses looking to improve their SaaS operations and make fully informed decisions with both quantitative and qualitative data.
In the SaaS industry, a Key Performance Indicator (KPI) is a measurable value that shows how effectively a company is achieving key business objectives.
Common KPIs for SaaS include churn rate, growth rate, Customer Lifetime Value (CLTV), and Customer Acquisition Cost (CAC). These indicators are essential for businesses to evaluate their success at reaching targets, managing customer relationships, and scaling operations.
Discern’s SaaS analytics software provides a detailed analysis of these KPIs, allowing companies to gain a clear understanding of their operational efficiency and market position.
The Rule of 40 is a financial benchmark in the SaaS industry that suggests a company’s combined growth rate and profit margin should be at least 40%.
This metric helps investors and stakeholders assess the health and scalability of a SaaS business, indicating an effective balance between growth and profitability. A high score, according to this rule, typically reflects a company’s capacity to expand while managing costs efficiently.
Leveraging tools like Discern can enable a SaaS business to calculate and monitor Rule of 40. Discern provides key insights into both revenue growth and operational efficiencies, facilitating strategic decisions that optimize financial performance and align with long-term objectives.
Understanding the right analytics tools for your business will typically depend on your industry and requirements. However, platforms like Tableau, Microsoft Power BI, and Domo are widely regarded for their extensive reporting capabilities.
However, the trouble with traditional BI platforms like Tableau, PowerBI and Domo often provide SaaS users with a blank slate, meaning users need to build dashboards and reports from scratch. It also requires a database and ELT tool before being able to run data visualization.
If you are looking for an analytics and reporting tool specifically developed for SaaS, Discern’s SaaS analytics should be considered. Discern’s SaaS analytics tool makes it easy to identify patterns from complex data sets, including trends by customer segment, product, or marketing strategies.
Plus, Discern integrates directly with your SaaS analytics systems, runs transformation and deep analytics, providing you with database, transformation, analytics and visualization all in one.
B2B SaaS software refers to cloud-based applications provided to businesses on a subscription basis. These applications typically support functions like sales, marketing, customer success, finance, tailored to meet the specific needs of business clients. The SaaS model is valued for its scalability, cost-effectiveness, and the continuous updates and support it offers.
Companies like Discern provide B2B SaaS solutions that enhance operational efficiency through advanced SaaS analytics and management tools, helping SaaS companies leverage software capabilities to maximize their strategic advantages.
In business, SaaS stands for Software as a Service. The Software as a Service model involves providing software applications over the internet, allowing users to access and use the software on a subscription basis without the need for internal infrastructure or upfront hardware investments.
SaaS offers a subscription business significant flexibility, scalability, and cost savings, enabling them to access the latest software innovations and updates without substantial initial expenditures.
This model is especially advantageous for businesses aiming to maintain technological agility and operational efficiency.