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SaaS Metrics Library

Customer Operations

Net New ARR reveals how much new recurring revenue you’ve added over a given period, typically monthly or quarterly.

Customer Operations

Net New ARR

NPS is a widely used metric that measures customer loyalty and satisfaction based on a single question.

Customer Operations

NPS

Usage by Customer measures the level and frequency of a customer’s interaction or engagement with a product, service, or platform.

Customer Operations

Usage by Customer

The Number of Customers is a fundamental metric that quantifies the total count of individuals or companies who have purchased a product or subscribed to a service.

Customer Operations

Customers

NRR measures the ability of a company to retain and grow its existing customer revenue over a specific period.

Customer Operations

Net Retention Rate

LTV is an estimate of the average gross revenue that a customer will generate before they churn. 

Customer Operations

Lifetime Value (LTV)

Gross Logo Retention Rate is a metric used to measure the ability of a company to retain customer accounts over a specific period.

Customer Operations

Gross Logo Retention

GRR measures the percentage of revenue ($) retained from existing customers over a specific period.

Customer Operations

Gross Revenue Retention Rate

Average Customer Satisfaction (CSAT) Score is a metric that measures the overall satisfaction of customers with a product, service, or interaction with a company. It is often expressed as a percentage and is based on customer responses to a satisfaction survey.

Customer Operations

Average CSAT Score

Churn Base Over Renewals measures the proportion of churned customers based on the number of renewal opportunities.

Customer Operations

Churn Base Over Renewals

Average Contract Duration (ACD) is a key metric that measures the average length of time a customer stays committed to a contractual agreement with a company.

Customer Operations

Average Contract Duration

Annual Recurring Revenue (ARR) per Customer Success Representative (CSR) is a key performance indicator that measures the efficiency and productivity of a company’s customer success team.

Customer Operations

ARR per Customer Success Rep

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