SaaS Metrics Library

Marketing

Cost per Opportunity is a marketing metric that calculates the average cost associated with generating opportunities initiated by marketing efforts.

Cost per Won Opportunity measures the average cost incurred to acquire a new customer through marketing efforts.

Cost per MQL calculates the average cost incurred for generating each Marketing Qualified Lead within a marketing campaign or initiative.

MQL to Won Conversion Rate measures the percentage of MQLs that ultimately convert into successful won deals or customers.

MQL to Opportunity Conversion Rate measures the percentage of MQLs that successfully progress to the stage of becoming Sales Opportunities.

Bookings per MQL is a marketing KPI used to measure the effectiveness of lead generation and conversion efforts.

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