Sales

Average Sales Cycle Length measures the average numbers of days between an opportunity’s creation and being marked as “Closed Won”.

Win Rate measures the percentage of successfully closed deals relative to the total number of opportunities closed – either won or loss – during a specific period.

Sales Headcount as a % of Total Headcount measures the proportion of employees dedicated to sales roles relative to the entire workforce.

SaaS Quick Ratio compares a company’s revenue inflows (new and expansion) to its revenue outflows (churn and contraction).

This metrics tells you what percentage of sales reps are consistently hitting most of their sales goals.

Average Quota per Rep refers to the average sales target or quota assigned to each sales representative within a specified time period. It provides an indication of the typical workload or revenue expectation for individual members of the sales team.

Pull in Rate measures the effectiveness of pulling deals forward in the sales pipeline, accelerating their movement toward closure.

Push Out Rate measures the frequency with which deals are delayed or pushed out in the sales pipeline.

Quota Attainment measures the percentage of the set sales targets that have been reached within a specific time period.

Pipeline Distribution refers to the allocation and distribution of opportunities or leads across different stages of the sales pipeline.

Pipeline Creation per Account Executive measures the rate at which new opportunities are generated per Account Executive.

Pipeline Creation per XDR measures the rate at which new opportunities are generated, on average, per XDR.