SaaS Metrics Library — Page 4

GRR measures the percentage of revenue ($) retained from existing customers over a specific period.

Marketing inquiries refer to the expressions of interest or queries generated by marketing efforts.

Invoice to Cash quantifies the time it takes for an invoice to be converted into cash.

Late Stage Pipeline Conversion evaluates the percentage of prospects or pipeline value that hits “Late Stage” in the sales funnel that convert into paying customers.

Lead lifecycle length tracks the amount of time it takes a lead to move from first interaction or inquiry to paying customer.

LTV is an estimate of the average gross revenue that a customer will generate before they churn. 

Magic Number is a ratio that measures the relationship between the increase in ARR and the sales and marketing expenses incurred to achieve that growth.

mCAC measures the total cost incurred by a business to acquire a new customer through its marketing efforts.

Marketing Originated Bookings refers to the total value of bookings or sales revenue directly attributed to marketing efforts and initiatives.

Marketing Originated Opportunities are sales opportunities that arise directly from marketing efforts.

Marketing as a Percentage of Sales and Marketing Expenses calculates the proportion of a company’s total sales and marketing expenses that are allocated to the marketing function.

Marketing Spend by Campaign is a financial metric that tracks and records the total expenditures associated with individual marketing campaigns or initiatives.