SaaS Metrics Library — Page 5

Marketing Spend by Channel tracks and categorizes the total expenses associated with various marketing channels or platforms used to promote a business’s products or services.

MRR represents the predictable and recurring revenue generated from subscription-based services on a monthly basis.

MQL to Opportunity Conversion Rate measures the percentage of MQLs that successfully progress to the stage of becoming Sales Opportunities.

MQL to Won Conversion Rate measures the percentage of MQLs that ultimately convert into successful won deals or customers.

MQLs are individuals or organizations who have shown a certain level of interest or engagement with a business’s marketing efforts, products, or services.

Net New ARR reveals how much new recurring revenue you’ve added over a given period, typically monthly or quarterly.

NRR measures the ability of a company to retain and grow its existing customer revenue over a specific period.

New Bookings per Marketing FTE assesses the efficiency and productivity of marketing personnel in driving bookings and revenue for the business.

New Logo Bookings typically refer to the revenue or sales generated from acquiring new customers or clients.

New Logo Bookings as a Percentage of Total Bookings helps assess the contribution of new customer acquisitions to the overall sales performance. 

NPS is a widely used metric that measures customer loyalty and satisfaction based on a single question.

OPEX refers to the ongoing costs that a business incurs as part of its normal operations.