Overview
Censys needed a faster, more efficient way to track cohort funnel conversion rates and report marketing metrics. Manual reporting process was slow and fragmented, making it difficult to see how leads progressed over time. Without clear visibility into conversion rates, strategic decisions about where to invest time and budget were challenging.
With Discern, Censys automated its cohort funnel reporting, reducing reporting time by 87% and gaining real-time insights into marketing program ROI.
I used to spend hours—sometimes days—pulling reports and making them digestible. Now, what took 2-3 hours takes 15 minutes, and it’s a million times easier with Discern.
Rick Siegfried
Director of Marketing Operations
The Challenge
Censys internal BI system is not able to track lead progression over time. The team had to use spreadsheets, Coefficient and reports from Salesforce to understand every stage of leads, refresh data, and manually calculate conversion rates. The process was slow and inefficient and disruptive for Censys.
This process took hours each time and had to be repeated weekly. Real-time insights is impossible. If leadership needed a mid-week update, the marketing team had to drop everything and redo the entire process from scratch
The Solution
With Discern, Censys fully automated its cohort funnel reporting, eliminating manual spreadsheets and drastically improving efficiency.
Now, instead of tracking leads at a single point in time, Censys can analyze how leads from a given quarter progress through the funnel over time. Leadership gets instant visibility into conversion rates, helping them make faster, data-driven decisions about where to invest marketing budget.
Key Benefits
– 87% Faster Reporting: What took 2-3 hours now takes just 15 minutes.
– Real-Time Funnel Insights: No more refreshing spreadsheets—conversion rates are instantly available.
– Better Strategic Decisions: With clear visibility into how leads progress over time, marketing can focus on high-impact efforts.
About Censys
Censys is the leading Internet Intelligence Platform, helping cybersecurity teams quickly identify and protect digital assets. Censys delivers real-time insights for proactive threat detection and risk reduction.
