SaaS Benchmarks Software
The SaaS Industry’s Only Real-Time Benchmarks Solution
Instantly available, comprehensive benchmarks designed to help B2B SaaS companies improve performance and outpace the competition.
Trusted by global B2B SaaS companies
SaaS Benchmarking
Done Right
The era of manual benchmarks for private SaaS companies is coming to a close. Traditional platforms, hampered by unreliable self-reporting methods and limited sample sizes, have become obsolete in the fast-paced digital landscape.
At Discern, we’re leveling up SaaS benchmarking with a focus on accuracy, timeliness, and actionability.
Our approach? We’ve developed a system to automate data collection and mapping, eliminating guesswork and human error. Plus, our extensive industry datasets enable granular filtering and cohorting.
The result is high-quality insights drawn directly from the source to keep you informed and ahead of the curve.
Outcomes & Benefits
Strategic Focus
Focus your strategy on where it counts the most. Discern pinpoints key areas poised for improvement or to drive incremental growth.
Unified Efforts
Bridge departmental divides. Discern reveals how individual contributions directly impact company objectives, fostering a collective drive toward success.
Target Assurance
Stay ahead of the competition. Ensure your goals are not just realistic but are set to distinguish your SaaS business in the current landscape.
Plan with Precision
Set realistic financial models. Discern helps you validate inputs with market data to ensure your planning is as strategic as it is attainable.
Boardroom Clarity
Equip your board with up-to-date industry trends. Discern provides a clear understanding of the landscape to steer company strategies effectively.
Strategic Funding
Ensure you’re fully prepared for investment discussions. Discern arms you with data that can reveal the strategic time for a capital raise, maximizing your valuation.
Our SaaS Benchmarks
Sales Benchmarks
*Denotes benchmark available in free trial
- Bookings*
- Bookings Growth Rate*
- New Bookings as % of Total Bookings
- Pipeline Coverage*
- ASP – New Logo*
- Sales Cycle – New Logo*
- Pipeline Creation
- Quota Per AE
- Quota Attainment %
- Push Out Rate
- Win rate
- Bookings per AE
- % of Reps w/ 80% Quota Attainment
- % of Reps below 50% Quota Attainment
- Conversion Rate
- Conversion Rates (Commit)
- Sales CAC
Finance Benchmarks
*Denotes benchmark available in free trial
- Revenue*
- Revenue Growth Rate*
- Gross Margin
- Opex
- EBITDA
- Free Cash Flow
- FCF Margin*
- Total COGS
- Cash Balance
- S&M Expense as a % of Revenue*
- G&A Expense as a % of Revenue
- R&D Expense as a % of Revenue
- S & M Expense as a % of revenue
- S & M Expense as a % of Opex*
- G&A Expense as a % of Opex
- R&D Expense as a % of Opex
Customer Ops Benchmarks
- ARR
- ARR Growth Rate
- Net New ARR
- Gross Revenue Retention
- Net Revenue Retention / Net Dollar Retention
- Gross Logo Retention
- Churn rate
- # of Logos
- Logo Growth
- NPS
- Revenue / CS Rep
- ARR / CS Rep
- Recurring Revenues (% of Total)
SaaS Benchmarks
- Rule of 40
- LTV
- LTV CAC Ratio
- SaaS Quick Ratio
- Burn Rate
- Cash Runway
- Magic Number
- Efficiency Rule
- Customer Acquisition Cost
- CAC – New Logo
- CAC Pay Back – New Logo
- CAC Pay Back
- CAC Ratio
Marketing Benchmarks
Coming Soon!
- MQL to SAL Conversion Rate
- MQL to Opp Conversion Rate
- MQL to Won Conversion Rate
- Lead Cycle – MQL to Opp
- Lead Cycle – MQL to Customer
- Cost per MQL
- Marketing Customer Acquisition Costs (mCAC)
- Marketing Contribution % (Pipeline)
- Marketing Contribution % (Bookings)
- # Marketing Agencies
- Monthly Google Ads Spend
- Monthly LinkedIn Ads Spend
- Total Marketing Spend
- Total Marketing Spend / New Logo ARR
- Marketing Spend (People) / Total Marketing Spend
- Marketing Spend (Campaigns) / Total Marketing Spend
- Marketing Spend (Tech) / Total Marketing Spend
- Marketing as a % of S&M
Why We’re Different
Direct Connectivity
Accurate, Up-to-Date SaaS Metrics
Discern seamlessly connects with your data sources, ensuring continuous access to the most accurate and timely market insights. Plus, our automated mapping system provides effortless integration, delivering real-time benchmarks without manual surveys.
Granular Segmentation
Configure Your Cohorts
Fine-tune your competitive strategy with advanced segmentation. Discern enables detailed comparisons across a wide range of industry metrics and business descriptors.
LLM Analysis & Advice
Let AI Do the Heavy Lifting
Discern’s LLM analysis leverages AI to compare your trends with market dynamics, providing tailored advice for strategic enhancement and market leadership.
Configurable Views
Design Your Dashboards
Tailor your analytics tools with Discern’s configurable dashboards, enabling a flexible view of your data to precisely monitor and react to performance metrics.
Connect your Data, Command your Future.
Connect on your terms. Whether through system integrations, spreadsheets, or manual input, access your SaaS benchmarks report with unparalleled flexibility.
Discern FAQs
At Discern, we offer a wide array of SaaS benchmarks to help you keep your finger on the pulse of business performance.
Whether you’re focused on sales, marketing, customer operations, financial performance, or key SaaS metrics, our benchmarks are designed to give your business the insights needed to stay competitive.
Some SaaS metrics benchmarks include:
- Revenue growth rates
- Customer retention rates (Net revenue retention, gross dollar retention, gross logo retention)
- Total revenue growth (expansion revenue vs. new bookings revenue)
- Percentage of revenue spent on marketing costs
- Net new revenue
- Annual contract value
- Customer acquisition cost
- New customers and total customers
- Bookings (new logo vs. cross sell)
- and more!
Click here to check out our complete library of SaaS benchmarks available in Discern.
When it comes to pricing, Discern keeps it straightforward. Our SaaS benchmarks cost $500 per data set annually. Each data set offers about 10 to 20 real-time, system-validated benchmarks.
This investment gives you a solid foundation for understanding your performance against industry standards, allowing you to make more informed and strategic decisions for your SaaS company throughout the year.
While Discern doesn’t offer completely free benchmarks, we do provide a one-month free trial that gives you a taste of what our platform can do. During this trial, you’ll have limited access to our benchmarks, allowing you to explore the value our benchmarks can bring.
After the trial, you can subscribe to our benchmarks starting at just $500 per year, which works out to less than $50 per month for your entire team. It’s an affordable way to access powerful, real-time SaaS benchmarks data.
Absolutely! We want you to feel confident in your decision to choose Discern, which is why we offer a one-month free trial. This trial gives you access to a limited selection of our real-time, system-validated benchmarks, specifically in finance and sales performance.
This is the perfect opportunity to see firsthand how our platform can support your business goals. By the end of the trial, you’ll have a clear understanding of the insights our benchmarks provide and how they can help you make more informed decisions.
Book a meeting with our team and we will get you started.
At Discern, protecting your data is our top priority. We’re proud to be SOC2 Type 2 and Type 3 certified, which means we adhere to the highest standards of data security and privacy. When we pull data from your systems, we only take what’s necessary to generate your benchmarks, and we ensure that all ingested data is anonymized to protect your privacy.
With Discern, you can trust that your data is handled with the utmost care and security, giving you peace of mind while you focus on what matters most—growing your business.
Click here to learn more about Discern’s data security protocols.
Once you’ve signed up for Discern and completed the brief 2-5 minute onboarding process, you’ll have immediate access to our SaaS benchmarks.
We understand that when you’re ready to make data-driven decisions, time is of the essence. That’s why we ensure our benchmarks are available to you as soon as you’re on board. This means no waiting around—just quick access to the valuable insights you need to drive your business forward.
We know your time is valuable, which is why we’ve made setting up Discern’s SaaS benchmark analysis as quick and easy as possible. In just 2-5 minutes per data set, you can be up and running. Our intuitive setup process is designed to fit seamlessly into your existing workflows, so you won’t have to worry about lengthy installations or complicated configurations.
Whether you’re adding one data set or several, the process is smooth and hassle-free, allowing you to start benefiting from the benchmarks almost immediately.
Make your benchmark
Lead, don’t follow. Subscribe today and transform performance data into your strategic advantage.
Industry FAQs
SaaS benchmarking is all about understanding how your company’s metric performance stacks up against other businesses in your industry. By comparing your key performance indicators (KPIs) to industry standards or best practices, you can get a clearer picture of your strengths and areas for improvement. It’s like having a roadmap that shows you where you’re excelling and where you might need to make some adjustments.
This process is crucial for staying competitive in the fast-paced world of SaaS, helping you fine-tune your strategies to drive better results.
In today’s fast-moving business environment, having a real-time benchmark report is a game changer. They provide you with up-to-the-minute data that allows you to respond quickly to industry changes, optimize your performance, and make informed decisions without delay.
When you have access to the latest SaaS benchmarks data, you can spot trends as they happen, adjust your growth strategies on the fly, and stay ahead of competing companies. Discern is the most comprehensive, real-time benchmarks solution available to SaaS businesses today.
Benchmark software is a powerful tool that helps SaaS companies measure their performance against industry standards or competitors. This type of software typically offers features for data collection, analysis, and reporting, making it easier to track key metrics and identify areas for improvement.
With benchmark software, you can gain a deeper understanding of how your company is performing relative to top quartile companies, and use that insight to guide your strategic planning. It’s an essential resource for any company looking to stay competitive and continuously improve.
Choosing the right benchmarking tool depends on what you need to measure and the industry you operate in. Lots of private equity and venture capital investors offer free benchmarking reports based on their portfolio type, which offers a great, cost effective solution. For example, Insight Partners publishes powerful GTM benchmarks for growth stage SaaS companies.
However, if you’re interested in more real time SaaS benchmarks across a broader selection of companies, Discern’s solution allows you to see your real-time ranking and spot trends just as they start to emerge.
Benchmarking data serves as a critical tool for businesses aiming to improve their performance. By providing a standard against which you can measure your processes, products, and services, it helps you identify performance gaps and highlight areas where you excel.
This information is essential for guiding strategic improvements, ensuring that you’re not just keeping up with industry standards but actively pushing to surpass them. In essence, benchmarking data helps you stay competitive and continuously evolve your business.
For SaaS businesses, a good revenue retention rate typically falls between 85% and 95%. This range indicates strong customer loyalty and satisfaction, which are key drivers of long-term success. Of course, retention rates can vary depending on factors like your industry, business model, and the maturity of your product.
If your retention rate is within or above this range, it’s a good sign that you’re meeting your customers’ needs effectively. If it’s lower, it might be time to look at strategies for boosting customer engagement and loyalty.
The Rule of 40 is a popular benchmark in the SaaS world that helps gauge a company’s balance between growth and profitability. According to this rule, the sum of your revenue growth rate and profit margin should be at least 40%.
This means that if you’re growing quickly, you might be able to tolerate lower profit margins, or if your growth is slower, you should aim for higher profitability. It’s a useful metric for assessing whether you’re striking the right balance to sustain long-term success in the competitive SaaS landscape.
An ideal churn rate for SaaS businesses is typically between 5-7% annually, which translates to about 0.42-0.58% monthly. A low churn rate is crucial because it reflects higher customer satisfaction and retention—both vital for the health of a SaaS business.
If your churn rate falls within this range, it’s a strong indicator that you’re successfully keeping existing customers engaged and satisfied. On the other hand, if your churn rate is higher, it may be worth investigating the reasons behind it and exploring strategies to improve customer retention.
The SaaS Magic Number is a key metric that measures sales efficiency by indicating how much revenue your company is generating effectively from your GTM spend. A good benchmark for this number is between 0.75 and 1.0. If your Magic Number is 1.0, it means that for every dollar you spend on sales and marketing, you’re generating one dollar of annual recurring revenue. This is a sign of strong efficiency.
Numbers above 1.0 indicate exceptional efficiency, while those below suggest there may be room for improvement in how you allocate GTM resources.