SaaS Metrics Library

ACV refers to the total value of a customer contract, averaged over a year.

ARR represents the anticipated annual revenue generated from subscription-based services or products. It is a forward-looking metric that provides a more stable and predictable measure of a company’s revenue compared to one-time sales.

ARR Growth is a key performance indicator that measures the percentage increase in a company’s recurring revenue over a specific period, usually on an annual basis.

Annual Recurring Revenue (ARR) per Customer Success Representative (CSR) is a key performance indicator that measures the efficiency and productivity of a company’s customer success team.

Average Contract Duration (ACD) is a key metric that measures the average length of time a customer stays committed to a contractual agreement with a company.

Average Customer Satisfaction (CSAT) Score is a metric that measures the overall satisfaction of customers with a product, service, or interaction with a company. It is often expressed as a percentage and is based on customer responses to a satisfaction survey.

Average Days in Stage measures the average number of days a sales opportunity or lead remains in a specific stage. It reflects the efficiency and effectiveness of moving prospects through the various stages of your marketing and sales funnels.

Average Quota per Rep refers to the average sales target or quota assigned to each sales representative within a specified time period. It provides an indication of the typical workload or revenue expectation for individual members of the sales team.

Average Revenue Per Customer (ARPC), also known as Average Revenue Per User (ARPU) represents the average amount of revenue generated by each customer within a specific period, typically on a monthly or annual basis.

Average Sales Cycle Length measures the average numbers of days between an opportunity’s creation and being marked as “Closed Won”.

Billings is a financial metric that measures the total amount of revenue generated from sales or services provided during a specific period, regardless of whether payment has been received.

Bookings per MQL is a marketing KPI used to measure the effectiveness of lead generation and conversion efforts.